Here's what senior Tories thought of Cameron's "big idea", three months ago:
"Oliver Letwin had this great 'big society' idea, though it might have been an idea to share it with the rest of us," one normally loyal shadow minister said. "People don't really follow Oliver's philosophical discourse."
Another shadow minister echoed this criticism. "The 'big society' needs to be turned into more practical, voter-friendly language. We need to turn Oliver Letwin's Hegelian dialectic into voter friendly stuff."
A third Tory source was even blunter. "The 'big society' is bollocks. It is boiled vegetables that have been cooked for three minutes too long. It tastes of nothing. What is it?"
Well, what is it? Philosophical discourse? Hegelian dialectic?? Or just over-boiled vegetables???
Is this any help: David Cameron reveals 'big society' vision ? Hmm - philosophy, dialectic, or vegetables?